Latest Posts

Here you’ll find all of my latest blog posts, in date order.

Surena Chande podcast interview – why your pitches don’t land with journalists

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Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more – Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts: Click here
YouTube: Click here

Use a different listening platform? Choose it here.

The final (video) episode of 2022 is here, and Surena Chande – freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror – joins me to share her tips to make you better at pitching.

In this episode, we discuss:

  • The biggest mistake people make when pitching to journalists.
  • The one thing she wishes PR people would understand about pitching to journalists.
  • How PRs can make their own lives easier.
  • How journalists can make their lives easier.
  • Having worked on both sides of the fence, the advice she can share with the audience.

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My LinkedIn: https://www.linkedin.com/in/azeema1/ 

My website: https://www.iamazeemdigital.com/ 

Surena’s Twitter: https://twitter.com/SurenaChande

Corrie Jones podcast interview – tips for Instagram marketing in 2023

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Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts: Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Corrie Jones joins me on this episode. She’s the founder of Untapped Digital, the ‘award winning social media agency for ambitious brands’. She definitely knows Instagram well, having thousands of followers herself on the platform.

In this episode, we discuss:

– What she has seen on Instagram in 2022.

– For those who are new to Instagram and want to get started, where she recommends to begin.

– The biggest mistake she sees people making on Instagram.

– Her thoughts on whether brands should be on EVERY social media network or not.

– How Instagram marketing differs to other networks e.g TikTok.

– Her top tips to get Instagram right in 2023.

– If she could add a feature to make marketers lives better for IG, what it would be.

– If she could steal a feature from another platform for IG, what it would be.

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My LinkedIn: https://www.linkedin.com/in/azeema1/ 

My website: https://www.iamazeemdigital.com/ 

Corrie’s Instagram: https://www.instagram.com/corriefjones/?hl=en

Gemma Houghton podcast interview – the importance of culture

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Marketers talk about strategy, tactics, engagement, execution – but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts: Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  – so there’s nobody better placed to discuss this important topic.

In this episode, we discuss:

  • How is culture defined.
  • Why culture is important.
  • Where culture fits into marketing strategy and execution.
  • The risks of not taking this into account.
  • How to make sure culture isn’t forgotten when executing a campaign.
  • When people are learning about marketing, how can they ensure they also learn about culture.
  • Where people can start with understanding and assessing their own company cultures.
  • Her thoughts on companies that have good cultures.

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My LinkedIn: https://www.linkedin.com/in/azeema1/ 

My website: https://www.iamazeemdigital.com/ 

Gemma’s Twitter: https://twitter.com/GemHoughton

Gemma’s LinkedIn: https://www.linkedin.com/in/gemmahoughton/

Lidia Infante podcast interview – understanding TikTok

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Wouldn’t it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors, to help you become more successful on the platform? Look no further – THIS episode has you covered.  

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts: Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Lidia Infante joins me on the show to discuss the above, and much more. She’s studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager at sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.  

In this episode, we discuss:  

– How she finds search behaviour differs from TikTok and Google. 

– Why she thinks TikTok is taking market share from Google. 

– What types of behaviours has she seen users display on TikTok. 

– How does TikTok impact SEO. 

– What inspired her to release her study on the TikTok algorithm. 

– What she learned about the algorithm. 

– What the main ranking factors on TikTok are. 

– The next steps she advises listeners or viewers to take after this episode.  

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My website: https://www.iamazeemdigital.com/   

Lidia’s Twitter: https://twitter.com/LidiaInfanteM

TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google

TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

Fabio Embalo podcast interview – increasing Black owned businesses in SERPs

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The podcast is BACK! In this episode, aptly timed during Black History Month in the UK – the fantastic Fabio Embalo, CEO of Viaduct Generation, joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.  

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts: Click here
YouTube: Click here

Use a different listening platform? Choose it here.

We discuss:  

– How he discovered there was a lack of Black owned businesses in the SERPs? 

– Why he thinks the number is so low? 

– What the biggest barriers are for Black owned businesses to hit the search engine result pages? 

– How can people/allies support the growth of this? 

– Where can Black owned businesses start with their SEO journey?
 

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My website: https://www.iamazeemdigital.com/   

Fabio’s Twitter: https://twitter.com/FabioVG7

Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen