Latest Posts

Here you’ll find all of my latest blog posts, in date order.

Gemma Houghton podcast interview – the importance of culture

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Marketers talk about strategy, tactics, engagement, execution – but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry  – so there’s nobody better placed to discuss this important topic.

In this episode, we discuss:

  • How is culture defined.
  • Why culture is important.
  • Where culture fits into marketing strategy and execution.
  • The risks of not taking this into account.
  • How to make sure culture isn’t forgotten when executing a campaign.
  • When people are learning about marketing, how can they ensure they also learn about culture.
  • Where people can start with understanding and assessing their own company cultures.
  • Her thoughts on companies that have good cultures.

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My LinkedIn: https://www.linkedin.com/in/azeema1/ 

My website: https://www.iamazeemdigital.com/ 

Gemma’s Twitter: https://twitter.com/GemHoughton

Gemma’s LinkedIn: https://www.linkedin.com/in/gemmahoughton/

Lidia Infante podcast interview – understanding TikTok

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Wouldn’t it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors, to help you become more successful on the platform? Look no further – THIS episode has you covered.  

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Lidia Infante joins me on the show to discuss the above, and much more. She’s studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager at sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.  

In this episode, we discuss:  

– How she finds search behaviour differs from TikTok and Google. 

– Why she thinks TikTok is taking market share from Google. 

– What types of behaviours has she seen users display on TikTok. 

– How does TikTok impact SEO. 

– What inspired her to release her study on the TikTok algorithm. 

– What she learned about the algorithm. 

– What the main ranking factors on TikTok are. 

– The next steps she advises listeners or viewers to take after this episode.  

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My website: https://www.iamazeemdigital.com/   

Lidia’s Twitter: https://twitter.com/LidiaInfanteM

TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google

TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

Fabio Embalo podcast interview – increasing Black owned businesses in SERPs

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The podcast is BACK! In this episode, aptly timed during Black History Month in the UK – the fantastic Fabio Embalo, CEO of Viaduct Generation, joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.  

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here
YouTube: Click here

Use a different listening platform? Choose it here.

We discuss:  

– How he discovered there was a lack of Black owned businesses in the SERPs? 

– Why he thinks the number is so low? 

– What the biggest barriers are for Black owned businesses to hit the search engine result pages? 

– How can people/allies support the growth of this? 

– Where can Black owned businesses start with their SEO journey?
 

…and much more!  

YouTube version of the podcast episode. Click above to watch.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!  

Useful Links

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital  

My website: https://www.iamazeemdigital.com/   

Fabio’s Twitter: https://twitter.com/FabioVG7

Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen

Troy Sandidge podcast interview – how marketing and sales can align

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Marketing doesn’t communicate well with sales. Sales doesn’t communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here
YouTube: Click here

Use a different listening platform? Choose it here.

Troy is known as the ‘Strategy Hacker’. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

  • The biggest issue that sales teams have with marketing.
  • The biggest issue that marketing teams have with sales.
  • How the rise in remote working / less office time impacted this relationship.
  • What both sides can do to improve the relationship.
  • The benefits of aligned sales and marketing teams.

…and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  

My Twitter page: https://twitter.com/AzeemDigital  

My website: https://www.iamazeemdigital.com/  

Sign up to “The Marginalised Marketer” newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  

Troy’s Twitter: https://twitter.com/FindTroy

Marketing O’Clock charity episode: https://buffalo.marketingoclock.com/

Jess Peace podcast interview – job satisfaction in the marketing industry

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How can you find, and more importantly – keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

Listen/watch now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here
YouTube: Click here

Use a different listening platform? Choose it here.


Jess is a copywriter and editor, and a content team lead at NeoMam. She’s also a podcaster herself, which means this is one discussion you really don’t want to miss.

In this episode, we discuss:

  • How to define job satisfaction.
  • What differences there are in job satisfaction between junior and senior management roles.
  • The impact that NOT having job satisfaction has.
  • Her thoughts on those people who have the “Sunday Scaries” (dreading going into work the next week).
  • How she thinks teams perform when everyone is satisfied and motivated within their jobs.
  • What advice would she give to people who are looking for job satisfaction.

…and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!


Useful links:
Podcast Anchor Page: https://anchor.fm/azeemdigitalasks  
My Twitter page: https://twitter.com/AzeemDigital  
My website: https://www.iamazeemdigital.com/  
Sign up to “The Marginalised Marketer” newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/  
Jess’s Twitter: https://twitter.com/peaceyyy