Author: Azeem Ahmad

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing. Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the […]

Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort. Reema describes herself as a passionate business founder, storyteller, and advocate […]

What Fiona Bradley doesn’t know about organic LinkedIn success, probably isn’t worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully […]

Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it’s like to be a female business founder in the marketing industry, as well as the challenges she has faced. *As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.* […]

In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. *As a reminder, you can now also […]