Fractional roles have been around in finance for years. The fractional CFO is practically a fixture in startup culture. But fractional marketing leadership is newer, and a lot of businesses are still figuring out what it actually means. So here’s a straight answer. What fractional actually means It’s not part-time in the gig economy sense. […]
Author: Azeem Ahmad
George Nguyen podcast interview – the importance of fresh voices in your content
In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog. As always, if you enjoyed this, and previous […]
Kerry Campion podcast interview – harnessing the power of the customer
In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy. Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their website for […]
Mike King podcast interview – the future of SEO, post Google leaks
In this episode, I interview Mike King about the recent Google leaks and their impact on SEO – and what’s changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings […]
Sukhjinder Singh podcast interview – thriving as a minority in digital marketing
In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse […]