Troy Sandidge podcast interview – how marketing and sales can align

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Marketing doesn’t communicate well with sales. Sales doesn’t communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

*As a reminder, you can now also get this podcast in video form, on both Spotify video, or YouTube.*

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Troy is known as the ‘Strategy Hacker’. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

  • The biggest issue that sales teams have with marketing.
  • The biggest issue that marketing teams have with sales.
  • How the rise in remote working / less office time impacted this relationship.
  • What both sides can do to improve the relationship.
  • The benefits of aligned sales and marketing teams.

…and much more!

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