Tim Jensen Interview – Why PPC practitioners should learn Google Tag Manager

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Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager.

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For those who don’t know who Tim is – with close to a decade of experience in the digital marketing industry, he’s worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.

In this episode, we discuss:

  • Why PPCers should have GTM knowledge in their skillset.
  • The benefits of knowing more about GTM from a PPC POV.
  • The types of things PPCers can do with GTM.
  • Biggest GTM mistakes he’s seen.
  • Explaining the benefits of upskilling a PPC team to learn more about GTM.
  • Where PPCers can go to learn about GTM.
  • Some cool stuff he’s done with GTM.

…and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://iamazeemdigital.com/

Tim’s Twitter: https://twitter.com/timothyjjensen

Tim’s Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/

Tim’s Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/

You can find previous episodes of the podcast below:

Spotify: Click here
Apple Podcasts: Click here

Use a different listening platform? Choose it here.