Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager.
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For those who don’t know who Tim is – with close to a decade of experience in the digital marketing industry, he’s worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.
In this episode, we discuss:
- Why PPCers should have GTM knowledge in their skillset.
- The benefits of knowing more about GTM from a PPC POV.
- The types of things PPCers can do with GTM.
- Biggest GTM mistakes he’s seen.
- Explaining the benefits of upskilling a PPC team to learn more about GTM.
- Where PPCers can go to learn about GTM.
- Some cool stuff he’s done with GTM.
…and so much more!
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!
Useful Links:
Podcast Anchor Page: https://anchor.fm/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My website: https://iamazeemdigital.com/
Tim’s Twitter: https://twitter.com/timothyjjensen
Tim’s Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/
Tim’s Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/
You can find previous episodes of the podcast below:
Spotify: Click here
Apple Podcasts: Click here
Use a different listening platform? Choose it here.