Claire Carlile podcast interview – finding & carving out your niche

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Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.

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Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.

In this episode, we discuss:

  • What finding and carving out your niche means.
  • What impact she thinks the pandemic has had on the way people work and find their niche.
  • Why finding a niche is important.
  • Her thoughts on the theory that people should be generalists over specialists.
  • Advice for someone who’s just starting out in terms of finding their niche.

…and much more!

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